Creative print and digital
services for your business.
A logo (or logotype) is an emblem or graphic symbol used by businesses, organisations and individuals to represent their identity. The ultimate goal of a logo is to promote instant recognition of the entity through the use of letterforms, colour and graphical elements.
Logo design is a very important part of graphic design, and one of the most difficult to get right.
A good logo is very important and an invaluable part of your business. Good logo design relies on 5 basic principles; simplicity, versatility, memorability, timelessness and appropriateness.
A simple logo design allows for easy recognition and allows for versatility and memorability. Good logos should be unique without being complicated. A simple logo will be remembered longer, helping people to them remember your business.
A logo has be able to work across a variety of mediums and applications. From promotional items, such as a USB drive, to billboards, magazine advertisements and online a logo must remain recognisable.
A logo does not have to be an actual representation of your business (McDonalds do not use a hamburger for their logo) but it must be memorable. A memorable logo is achieved by making sure that the design is simple, versatile, distinctive and clear.
A logo should stand the test of time. Will it still look good in another 20 years? Because your logo is meant to represent your identity and encourage immediate customer recognition, it is counterproductive to have your logo frequently redesigned—make sure you get it right the first time.
The logo you decide upon for your business must be appropriate for your intended audience. Once again it does not need to be an actual representation of what you do, but it should have an association with what you do. The logo of a pet store will differ greatly to that of a law firm, and both should be representative of their respective industries.
Since 2003 Red Ant Media has been providing design, development and production services to our clients in the areas of print, desktop publishing and web development. With over 15 years experience working in the creative industry we are experts in delivering bespoke communication solutions from concept to production. Whether it is design & layout, pre-press & print production, Microsoft Office & desktop publishing or custom coding & website development we always consistently deliver the best results for all our clients.
What are the project requirements? What is the desired communication outcome? Who is the target audience? Are there any existing brand and style guidelines? What existing frameworks can be incorporated to deliver the best results for the budget?
Supply of concepts and variations to address all outcomes as defined by the initial research. Development of these concepts into working designs, working together with the client and in consideration of the production methods for delivery.
Application of content to the approved designs. Ongoing proofing, testing and tweaking as required. Build of production final artwork for press, desktop publishing or online / digital applications as per required specification.
Delivery of finished art as per project outcomes. Printed collateral supplied as per production specifications, Microsoft Office and DTP solutions as documents templates or editable files and digital applications as code repositories or hosted online solutions.
Red Ant Media offers a number of services to our clients including Graphic Design, Web Development, Desktop Publishing, Illustration, Photography and Web Hosting. We can either charge by the hour, week or month for ongoing work, or offer you fixed price quotes for supplying either a single service or combination of our services.
Logo design, bespoke graphics, branding & style guides, business cards, postcards, posters, flyers, brochures, annual reports, booklets, lanyards, media walls, print advertisements, signage and promotional products.
Microsoft Office Suite, including Word Documents, Powerpoint Presentations and Excel Tables and Charts. Adobe PDF Documents and Interactive PDF Documents.
SEO implementation, mobile friendly responsive websites, content management systems, Wordpress, Google Maps, YouTube & Vimeo, eCommerce, online bookings, membership sites, landing pages, intranets and EDMs.
Custom traditional (pencil, pen & ink and paint) and digital (graphics tablet and stylus) illustrations for business promotions & events as well as weddings, children's invitations and editorials.
Destination, product and studio photography. 35mm, digital, long exposure, landscape, travel, scanning and image retouching & manipulation.
Affordable and reliable Sydney based LAMP Hosting (Linux, Apache, MySQL & PHP). Shared and standalone customisable hosting solutions with optional G-Suite for business integrations.
Strata Membership Website (Wordpress)
Google Maps Website (Wordpress)
Online Booking Website (Wordpress)
Graphic Design & Printing
Graphic Design & Branding
I have worked with Ant and Red Ant Media for almost three years now over a range of design concepts and his work always exceeds expectations.
The ideas are fresh and creative and he always manages to interpret the hardest of briefs with incredible results. Ant's designs have been so successful that they will continue to be used for years to come.
Thanks so much for all the hard work Ant, I would recommend you to everyone.
Happy clients, happy me!
Ant built the website for my company, 5 Star Sydney Tours, and I am very happy to recommend his services to anyone in need of a graphic designer or web developer.
The Wordpress platform used to add content to the site was customised specifically to my services, making it very easy to use, and includes a calendar based booking platform that allows customers to book tours directly through the site.
He continues to integrate other online platforms into the site for me as the need arises.
When I was starting up Ant designed the logo, business card and posters for me. In such a competitive industry his take on my business identity was very unique and had people noticing and remembering my company straight away.
Since then he has designed a number of other things for me, including my van graphics and the waterproof stickers used on the premises I look after.
I have always been happy with his work!
I was very fortunate to work with Ant in the development of the Pathfinders website about the history of Aboriginal Trackers in NSW.
He took on board the stories that I wanted to convey to the public and created a website that looks attractive and is easily accessible.
Ant's imagination and technical skills brought an historical website to life. I look forward to working with him again.
283 Parramatta Road.
Leichhardt NSW 2040