Graphic Design &
Web Development

Creative print and digital
services for your business.

How to develop a successful email newsletter

Developing an effective email newsletter is a matter of planning.

The three main considerations when developing an email newsletter are the content, the design and the technical structure. Get these right and you are on your way to a successful email campaign.


The content of your email newsletter should consist of either a value proposition, a call to action or information of value. A mixture of these three content types is ideal.

  1. Value Proposition: Provide the audience with all relevant information that will lead to a purchase decision, whether now or in the future.
    Value propositions can take the form of content (product advantages, customer testimonials, etc), incentives (limited time offers, warranty extensions, etc), coupons (purchase discounts, etc), giveaways (prizes, samples, buy-one-get-one-free) and urgent offers (where an immediate purchase decision is required).
  2. Call to action: prompt the audience to take a specific action.
    Examples: visit a website, call for more information, download a file, print an offer, visit a showroom, save this email (because…), forward this email to a friend (because…), read the rest of this email (because…) or fill out an online form.
  3. Information of Value: provide content based on knowledge and experience relevant to the audience to keep them interested.
    Examples: advice, facts & research, opinion, interviews, entertainment, customer FAQs and questions.


How the email looks is important. Use the layout, your brand, focal points and the preview pane to maximum advantage

  1. Layout: use and intuitive, easy-to-follow layout that matches the email newsletter to the type of information it is presenting. This communicates content before the audience even starts reading. Common formats include newsletters, promotions, invitations and announcements.
  2. Branding: email newsletters should be clearly branded and include a masthead, organisation name, date, website and contact information. Keep the layout of the email newsletter consistent, even across formats, to reinforce brand recognition. Importantly keep the look of email newsletter consistent with the rest of your marketing collateral.
  3. Focal Points: use design elements such as headlines, images and graphics to draw attention to key parts of the content.
  4. Preview Pane: Maximise the exposure of important messages and key aspects of content by ensuring they appear in the preview pane.

Technical Structure

Make sure that your email newsletter is percieved as “trusted”, is not too long (or too short!) and is programmed to reach all of your readers, no matter what software and operating system they use.

  1. Trusted: Make sure that the email newsletter is easy to unsubscribe from, includes an actual “reply-to” address, clearly identifies your business, is consistent with the frequency of delivery and utilises a subject line is not misleading.
  2. Length: email newsletters are generally more effective when they are concise—however this does depend on the audience and the perceived value of the content. Make sure that content is broken up into parts which can be easily navigated to and, where possible, use images instead of lengthy passages of text.
  3. Coding/Programming: Email clients are inconsistent in how HTML emails are presented to end-users. Key considerations when building an email newsletter are to use HTML tables to control the design layout, ensure that “inline CSS” (style) elements are implemented and that images are not embedded but are referenced from the net, preferably using the same URL as the “From” address. Always provide an easy to see link to an online version for people who cannot view the email newsletter in their email client.
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Who We Are

Passionate about graphic design.

Since 2003 Red Ant Media has been providing design, development and production services to our clients in the areas of print, desktop publishing and web development. With over 15 years experience working in the creative industry we are experts in delivering bespoke communication solutions from concept to production. Whether it is design & layout, pre-press & print production, Microsoft Office & desktop publishing or custom coding & website development we always consistently deliver the best results for all our clients.


What are the project requirements? What is the desired communication outcome? Who is the target audience? Are there any existing brand and style guidelines? What existing frameworks can be incorporated to deliver the best results for the budget?

Concepts & Design

Supply of concepts and variations to address all outcomes as defined by the initial research. Development of these concepts into working designs, working together with the client and in consideration of the production methods for delivery.

Build & Production

Application of content to the approved designs. Ongoing proofing, testing and tweaking as required. Build of production final artwork for press, desktop publishing or online / digital applications as per required specification.

Finished Art

Delivery of finished art as per project outcomes. Printed collateral supplied as per production specifications, Microsoft Office and DTP solutions as documents templates or editable files and digital applications as code repositories or hosted online solutions.

What We Do

Graphic design and web development services for your business.

Red Ant Media offers a number of services to our clients including Graphic Design, Web Development, Desktop Publishing, Illustration, Photography and Web Hosting. We can either charge by the hour, week or month for ongoing work, or offer you fixed price quotes for supplying either a single service or combination of our services.

Graphic Design

Logo design, bespoke graphics, branding & style guides, business cards, postcards, posters, flyers, brochures, annual reports, booklets, lanyards, media walls, print advertisements, signage and promotional products.

Desktop Publishing

Microsoft Office Suite, including Word Documents, Powerpoint Presentations and Excel Tables and Charts. Adobe PDF Documents and Interactive PDF Documents.

Web Development

SEO implementation, mobile friendly responsive websites, content management systems, Wordpress, Google Maps, YouTube & Vimeo, eCommerce, online bookings, membership sites, landing pages, intranets and EDMs.


Custom traditional (pencil, pen & ink and paint) and digital (graphics tablet and stylus) illustrations for business promotions & events as well as weddings, children's invitations and editorials.


Destination, product and studio photography. 35mm, digital, long exposure, landscape, travel, scanning and image retouching & manipulation.

Web Hosting

Affordable and reliable Sydney based LAMP Hosting (Linux, Apache, MySQL & PHP). Shared and standalone customisable hosting solutions with optional G-Suite for business integrations.

Graphic design and web development portfolio

Recent graphic design and web development projects.

Breakfast Point Community Association

Strata Membership Website (Wordpress)

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Mobile responsive membership for Breakfast Point Commmunity Association. The site provides community information, as well as providing an online members section for each of the stratas within the precinct. After logging in, users can access Strata specific documents, minutes, news and forums.

Stickers, Colouring In & Find-A-Word


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Illustrations for the Lions Eye Health Program used as Stickers, children's Colouring In sheets and Find-A-Word puzzles

Pathfinders NSW

Google Maps Website (Wordpress)

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Pathfinders NSW is a responsive website exploring the history of the trackers (Pathfinders) who worked with the NSW Police Force. Built in Wordpress with a customised dashboard the site is integrated with Google Maps and includes a timeline built in jQuery.

5 Star Sydney Tours

Online Booking Website (Wordpress)

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Custom Wordpress development for a responsive website, 5 Star Sydney Tours. The Wordpress interface was tailored specifically to the products and services provided by a tour business and includes an online booking system with Google Calendar integration.

Reports & Brochures

Graphic Design & Printing

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Examples of various reports and brochures designed and printed by by Red Ant Media.

Logo Designs

Graphic Design & Branding

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Examples of various logos designed by Red Ant Media

What our clients are saying…

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I have worked with Ant and Red Ant Media for almost three years now over a range of design concepts and his work always exceeds expectations.

The ideas are fresh and creative and he always manages to interpret the hardest of briefs with incredible results. Ant's designs have been so successful that they will continue to be used for years to come.

Thanks so much for all the hard work Ant, I would recommend you to everyone.

Happy clients, happy me!

Tory Smith Senior Conference Coordinator — DC Conferences
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Ant built the website for my company, 5 Star Sydney Tours, and I am very happy to recommend his services to anyone in need of a graphic designer or web developer.

The Wordpress platform used to add content to the site was customised specifically to my services, making it very easy to use, and includes a calendar based booking platform that allows customers to book tours directly through the site.

He continues to integrate other online platforms into the site for me as the need arises.

Michael Lopez 5 Star Sydney Tours
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When I was starting up Ant designed the logo, business card and posters for me. In such a competitive industry his take on my business identity was very unique and had people noticing and remembering my company straight away.

Since then he has designed a number of other things for me, including my van graphics and the waterproof stickers used on the premises I look after.

I have always been happy with his work!

Siros Betmalik Cyrus Pest Control
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I was very fortunate to work with Ant in the development of the Pathfinders website about the history of Aboriginal Trackers in NSW.

He took on board the stories that I wanted to convey to the public and created a website that looks attractive and is easily accessible.

Ant's imagination and technical skills brought an historical website to life. I look forward to working with him again.

Michael Bennett Senior Historian — NTSCORP

Contact Us

Get in touch and let's work together to design some excellent communication tools for your business!

Where To Find Us

Studio 32. 23 May Street
St Peters NSW 2044

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