GSL (Gem Studies Laboratory) had already been in business for over 20 years when they approached Red Ant Media for assistance with their brand. The old branding had remained unchanged since the company had started and did not reflect their position in the market place. The major concern was that whilst being one of the best gem testing facilities in the world, they were failing to attract new customers to the business. Working together with GSL, Red Ant Media was able to develop a recognisable corporate image for the company that extended from their stationery to their product range. Rough concept sketches for GSL Logo Logo Concepts for GSL Final Logo Design for GSL